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Scope of Digital Marketing

Marketing of a business is the most effective way of getting the people to know what the company sells, what the company is all about. It is the phenomenon which is directly proportional to generating revenue for the company. That is why, many companies start marketing even before their product is launched. Using internet as a platform to promote their products is known as digital marketing. Via internet, it becomes possible to target small number of people who are not accessible easily. This is called as Niche Internet Marketing. It helps to gain untapped market which would otherwise be impossible.
Digital Marketing: A Prerequisite for Success.

Promotion is a very expensive way if not done carefully. Advertisements can be useless if they are not present at the right place at the right time. And this task is difficult and tedious. This issue is easily resolved by a new way of marketing that has recently come up, i.e. Digital Marketing.
Today everything is done through internet so it brings in a need to market the product over internet too. The online population has increased at alarming rate. More and more people are using latest electronic gadgets that provide internet connectivity. Promoting products or services using this medium of internet is called Digital marketing. There are various different processes by which a company promotes its product or service such as content writing, improving site efficiency using HTML, search engine marketing, web site design, removing barriers of indexing activities. These are the prime tools of any digital marketing company.
In a recent survey of marketers, it was found that 80% wanted to promote their product through internet and out of those, 70% were planning to promote via Social media.
Scope of

Digital marketing in India
India has large number of companies which work on various scales of business. The diversification of goods and services is huge. Some are small, some are big, some produce products, some provide services. All these companies have to promote their product or service by advertising in the right way. There are many digital media agencies in Mumbai which provide these digital marketing services.
India has a bright future for such companies and a huge scope as international companies tend to outsource these services to India.

Digital marketing companies in Mumbai
Mumbai is the commercial and financial capital of India. Mumbai has great digital marketing companies. These companies take all the necessary steps to make the online marketing of your company successful. In search engine optimization company's website comes in top results of a search engine. The top search engines are Google, Bing, Yahoo, AOL, Ask, etc. Millions of searches are made daily on this site. Placing advertisements tactfully on these search pages helps to capture the right audience for the product.Smo Services in Mumbai are also one of the best ways to promote a fan page on facebook. As of now, there are 1 billion users of facebook. Therefore it is necessary for a marketer to use facebook as a platform to promote the goods or services.
Only a strategically planned digital marketing of a company can be cost effective and lucrative at the same time.

sources:http://goarticles.com/article/The-Emerging-Scope-of-Digital-Marketing/7607571/

The Hierarchy of Web Presence Optimization

Much has changed in the SEO landscape and the practice of search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search Plus Your World. Then Google started encrypting a vast majority of keywords referred from organic search, and now Google has indicated that websites guilty of “over optimization” are on their radar.

If you’re a marketer you must be thinking, “How do I know if we are maximizing our SEO investment given all the changes Google has introduced?” If you’re an SEO or marketing consultant, you’re probably asking yourself, “How do I sell my services and prove value to my clients?”

Although a lot has changed, two aspects of SEO remain certain:

1. SEO isn't dead, nor will it die in the foreseeable future. Billions of marketing dollars are invested every year into “being found” organically in the search engines and this trend will continue. With more than a billion Google searches performed worldwide every day, SEO isn’t going away.
2. The way we perform and measure SEO has to change and is changing. Blatantly building out backlinks and optimizing on-site content isn't enough. Measuring only rank and position isn’t enough either. Today organic search is about fresh, relevant, findable, optimized content that generates leads.

A New Theory: The Hierarchy of Web Presence Optimization

The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are required before organic search success can be achieved. The purpose is to visualize how the execution of SEO and the services required to perform SEO have evolved due to Google’s algorithm enhancements, and to maximize your SEO efforts and investment.

There are five different tiers in The Hierarchy of Web Presence Optimization:

1. Technical SEO Fundamentals & Foundation

If you're serious about being found in Google and optimizing your entire web presence, it's important to start with a strong baseline or foundation. A strong base layer will accelerate your efforts in the higher tiers by ensuring your web presence has a strong infrastructure, can be effectively indexed, and is identifiable.

Technical SEO Fundamentals & Foundation accounts for approximately 10 percent of the SEO efforts often consisting of one-time tasks such as:

• Setting up robots.txt, 401 redirects, sitemap, title tags, etc.
• Configuration and cross referencing of a blog presence and social accounts including: LinkedIn, Twitter, Facebook, YouTube, Pinterest, Google+ and any other industry-specific social media or sharing sites.
• Implementation of social sharing icons throughout the main web and blog sites.
• Backlinking from respected industry and local directories.
• Setting up Google Places listings.
• Understanding web page load time and server details that may affect rankings.

This isn't an exhaustive list and is bound to change as Google continues to tweak its algorithm to serve up the most relevant search results.

2. Keyword and Competitive Research

At the core of every organic search strategy are keywords. Coincidentally, at the core of Google’s organic search algorithm is relevance for keywords. There will be constant competition for every keyword you are trying to rank for – guaranteed.

The Keyword and Competitive Research tier is an on-going process that will expand and evolve as you venture deeper into your organic optimization strategy. It is important to understand that the keyword phrases your prospects use will change as they progress through the buying cycle.

Approximately 25 percent of your SEO efforts should be focused on continually understanding the keyword phrases that drive targeted traffic and conversions.

Before advancing any further up the WPO pyramid, become very focused on your keywords and your competition for those keywords. To get started, determine a shortlist of (two to four) unbranded keyword phrases your prospects are actually searching for to find the products and services you are selling. Only after you develop a keyword list should you scale your efforts into the next tier.

3. Optimized Content Marketing Plan

Content marketing is experiencing a lot of buzz lately, and it should be! Content marketing isn't new, but “optimized content marketing” is.

Optimized content marketing is at the intersection of organic search optimization, social media, all the recent Google algorithm changes, and content marketing. Planning and creating your optimized content accounts for the majority of your SEO efforts - approximately 55 percent.

The Content Marketing Institute and Marketing Profs interviewed 1,092 B2B marketers in August 2011 and found that 60 percent plan to increase their content marketing budgets in 2012. Also, 40 percent are using SEO rankings as a measurement of the success of their content marketing campaigns.

So what would the impact be to your organic search rankings, impressions and clickthroughs if you optimized your next major piece of content for the keyword discovered in the previous tier?

An optimized content marketing plan addresses four major Google algorithm changes from the past year:

• Freshness Updates – Google favors fresh, relevant content in the form of press releases, blogs, case studies, news and events.
• Panda Updates – Optimized content distributed to valid, reliable sources will assist in building strong backlinks that are less likely to be penalized.
• Google+ – Social networks and social media are about relationships and relationships prove relevance. Google’s social network, Google+, is indeed factored into its search algorithm. Build your Google+ presence and circles and start sharing your content today.
• Search Plus Your World – Most importantly, when you share your content publicly in Google+ it has a broader reach and a longer life than any other social network including Facebook and Twitter.

Additionally, an optimized content marketing plan will provide you with sustenance for other lead generation techniques such as paid search campaigns (i.e. Google AdWords and banner ads) and email marketing. And you need content to be successful at generating social signals, which is the fourth tier.

4. Publish, Socialize & Share Content

Now that you have effective, optimized content that your prospects want, you need to tell them about it. Distributing your content effectively and frequently should occupy about 5 percent of your SEO effort. Here’s where to publish your content:

• Corporate website and blog site
• If a blog post, then to industry specific blog sites that your prospects will visit
• If a press release, then through a newswire such as PRWeb or Marketwire
• Social channels including: LinkedIn, Twitter, Google+, YouTube, Facebook (with Twitter the content should be tweeted multiple times over a specified period of time)
• Subscribers and client base via email marketing

The distribution of your optimized content marketing is key because it accomplishes the following goals for your SEO campaign:

• Backlink building
• Indexing by Google so it can ultimately be found
• Social signals creation (Tweets, Retweets, Likes, Shares, Views)
• Beginnings of a sales conversation with prospects

5. Measure & Improve

In order to improve a content marketing campaign for further execution, not only must you master the previous tiers, but you must measure, benchmark, tweak and repeat. This is the final and ultimate tier – the remaining 5 percent of your SEO effort.

But how do you measure the success of an SEO campaign? Compare the following metrics to other marketing campaigns (i.e., Google AdWords, email marketing, banner ads):

• Impressions
• Click-throughs
• Conversions
• Social signals
• Backlinks
• Keyword rank

Conclusion

As organic optimization and the services required to “get found” evolve, so too must our tools, techniques and tactics. The Hierarchy of Web Presence Optimization can be used by marketers to guide their in-house SEO efforts, as well as by agencies in their sales conversations and implementation processes.

source:-http://searchenginewatch.com/article/2169476/The-Hierarchy-of-Web-Presence-Optimization?utm_source=twitterfeed&utm_medium=twitter

DigitalMarketingContest2012

DigitalMarketingContest2012 Result are Awaiting

DigitalMarketingContest2012 results are awaiting. Result of DigitalMarketingContest2012 is going to announce on April 16, 2012.

DigitalMarketingContest2012

DigitalMarketingContest2012 is being held by an organization, and the contest is going to end on April 16, 2012. As of now all participant has done optimization for a keyword "DigitalMarketingContest2012". Optimization means Search engine optimization, that means that if you are searching for a particular keyword in Google or any other search engine then their respective website will list in search engine result page.

DigitalMarketingContest2012

Based on the optimization technique, position of the website will determined. For example if someone  has implemented good thecniques for the keyword DigitalMarketingContest2012 then his/her website will list on top of the Google Search Engine Result Page.
Now a days everything is going to be digital, for example there is a trend of Digital Marketing, if we talk about marketing. Now a days everyone is talking about Internet Marketing, Social Media Marketing. that means world is going to be Digital.
This Contest name is DigitalMarketingContest2012 because the contest is being held among Digital Marketing and Analytics team, and in 2012. So everyone has to focus only on keyword DigitalMarketingContest2012.

Mobile marketing is also one of the best example of digital marketing, now a days mobile marketing is becoming more and more famous among peoples. Mobile is the best way to use internet and brows whatever want. So Digital Marketing Contest 2012 is one of the big contest in our organization because here many experts are participating..
For More news on DigitalMarketingContest2012 Visit my blog:-digitalmarketingcontest.blogspot.in

DigitalMarketingContest2012

DigitalMarketingContest2012 is about to end now. Everyone is excited to know the result of contest but they will have to wait till Monday as we know result will announce on 16 April 2012. One month back there was a contest started called DigitalMarketingContest2012, In this contest everyone has to focus on this keyword and they had to optimize their blogs based on the keyword to rank higher in Google Search Engine.
Everyone has done Search Engine Optimization to their blogs now it's time for a result. On April 16th 2012, result is going to out.
Here are the rules i am going to enclose again of this contest.

1) This Contest is being held in an Organization.
2) the main Purpose of this Contest is to keep every one upto date regarding SEO(Search Engine Optimization)
3) This Contest is not having any price to the winner.
4) This Contest will end on 15th April
5) Result of this Digital Marketing Contest will be out on 16th April 2012.
6) Any One can Participate in this Digtial Marketing Contest 2012
7)With the Experiences participant there are some Trainee are also taking part of this Contest.

That's all from Contest, I will back very soon with more Updates. For more info visit:- digitalmarketingcontest.blogspot.in

Worldwide Social Media Usage Trends in 2012

DigitalMarketingContest2012

There's absolutely no doubt that social networks continue to play an increasingly important part in many people's lives. EMarketer predicts there will be a massive 1.43 billion social network users in 2012, representing a 19.2 percent increase over 2011 figures.

At some point we're bound to reach a social media saturation point, but it doesn't look like that point will arrive any time soon.

Social media usage varies from place to place and from one demographic to the next. A Pew Internet survey found that 65 percent of Internet users in the U.S. used social networking sites, up from 61 percent the previous year. Sixty-one percent of adults under 30 reported that they used a social networking site at least once on a typical day while daily usage among Internet users aged between 50-64 rose sharply, from 20 percent in 2010 to 32 percent last year.

“The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Senior Research Specialist and report co-author Mary Madden. “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”

Alongside personal usage, more businesses are taking advantage of the benefits social media sites can offer.

A joint study by global management consulting firm Booz & Company and Buddy Media found that 96 percent of companies surveyed would be increasing their investments in social media. Advertising and promotions, PR, and customer services were listed as the main uses or benefits but other uses such as market research and recruitment were reported. (Also see "The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]" for more social media marketing trends from Social Media Examiner.)

Facebook: "The Social Network"

The inexorable rise of social media might be an indisputable fact but it can be easier to track social media trends than predict them. It's not that long ago, after all, that MySpace was not only the most popular social networking site worldwide but also, according to Hitwise, the single most visited site in the U.S., even beating the behemoth that is Google into second place.

These days it is Facebook that, as the 2010 movie title suggests, is the social network. The site overtook MySpace on Alexa's listings in 2008 and hasn't looked back since.

Facebook boasts more than 845 million active users and a 2011 comScore report revealed there were only seven countries worldwide in which Facebook did not rule the roost. That figure tumbled to six in December however, when Facebook overtook Orkut as the leading social networking destination in the vast and still emerging Brazilian market.

“Despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market,” said Alex Banks, comScore managing director for Brazil “That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.”

At least part of the secret of Facebook's success is the fact that it manages to present itself as both a global and local service. Users know that it has a true global presence, potentially linking them to other users all over the world. At the same time, localized language settings and content allow the site to be seen as a number of interlinked local communities.

Local Differences

One rather large gap in Facebook's global domination comes in the shape of China. The site is officially banned in China but local sites are massive within the market.

An eMarketer report lists TencentQZone at the front of the pack in China, while TencentWeibo, SinaWeibo, and Renren also have significant market shares. With the Internet itself not expected to reach a majority of China's vast population until 2015, Qzone may even be able to overhaul Facebook's active user figures without having to expand very much outside Chinese borders.

Elsewhere, Russia is dominated by Vkontakte and Odnoklassniki, sites that are also quickly expanding into other Eastern European countries.

Japan, South Korea, Vietnam, and Poland were the other countries listed by comScore as the territories where Facebook doesn’t command the greatest market share but even in its own back yard, Facebook shouldn't rest on its laurels.

source:-http://searchenginewatch.com/article/2167518/Worldwide-Social-Media-Usage-Trends-in-2012

adCenter to Add Broad Match Modifier

DigitalMarketingContest2012

As they promised they would, the adCenter product team continues to deliver important improvements at an impressive pace. People are beginning to be given the heads up on the imminent release for the U.S. market of another feature that brings adCenter even closer to Google AdWords parity: Broad Match Modifier.

Not only does this feature provide advertisers with much better control over the sometimes erratic behavior of the broad matching algorithms, but if this works anything like AdWords Modified Broad Match (and it should), then we should expect significant improvements on both Average Positions but also CTR, which translates into more clicks and conversions.

What is Broad March Modifier (BMM)?

BMM allows advertisers to specify which terms within any given keyword must be present within the search query for the ad to qualify for auction. This is achieved by putting a PLUS symbol in front of the terms we want to qualify explicitly as "modified".

For example, let's imagine an advertiser bids on the broad match keyword Blue Acme Widgets, but our advertiser realizes loads of traffic is for the search query Blue BigCo Widgets. The trouble is, our advertiser doesn't sell BigCo widgets, so this traffic is wasted. Using modified broad match, our advertiser could make sure the competing brands Acme and BigCo will not be considered interchangeable by the adCenter broad match algorithms by simply adding the PLUS sign in front of ACME.

Blue +Acme Widgets

And if our advertiser only sells them in blue, then she could also limit the broad matching on Blue, like so:

+Blue +Acme Widgets

How To Make the Most of BMM?

1. Go Beyond Phrase & Exact

Savvy advertisers typically start campaigns with exact match keywords, slowly adding phrase match once they feel the exact match strategy is working. But many never move on to adding very many broad match keywords because broad match is inherently an unpredictable black box which of course carries a lot of risk.

The introduction of BMM by adCenter means advertisers gain a lot more control over how the matching algorithm will work with their broad match keywords. If you're one of those advertisers who has been scared of the seemingly random behavior of broad match, this is a new opportunity to move the needle on your existing campaigns.

2. Build Out Keyword Lists & Improve Bidding strategy

Since simply using Broad Match can be quite risky, many advertisers have not had the chance (or the budget!) to use it as a means to uncover search queries that work and to add them as new phrase and exact match keywords. But with the introduction of BMM, it is now much easier to try this very effective strategy in a controlled environment.

For example, if you sell Blue Widgets by many different brands, but only blue (no other colour), and only widgets (it's your specialty!), then you don't want to broad match blue widgets for fear of matching for irrelevant queries. But with BMM+Blue +Widgets will probably uncover opportunities like Discount Blue Acme Widgets - add Discount Blue Widgets as Broad Match with BMM (+Discount +Blue +Widgets) BigCo Widgets in Blue - add this search query as phrase match and exact match Where can I find fake blue widgets - add "fake" as negative

3. Protect Brand Terms

One important use of BMM is for those advertisers who need to be concerned with the matching of brand terms.

• Regulated Industries: Some industries are regulated and prohibit the use of brand terms in certain cases. This is the case for the pharmaceutical industry for example. BMM allows those advertisers to gain the benefit of using broad match to uncover new opportunities all the while controlling when adCenter matches queries to brand terms in their keywords.
• Prevent Unwanted Matches to Competitor Brand Queries: Your company is called Acme, your competitor is BigCo. Often, adCenter will treat both brands as synonyms and your ad will come up when someone searches for BigCo. For many advertisers, this can be problematic. You can prevent this by adding BMM to your brand term. The same solution applies in the case of a retailer who only carries Acme widgets.

source:-http://searchenginewatch.com/article/2167537/adCenter-to-Add-Broad-Match-Modifier