How does Digital Marketing differ from traditional marketing?

Accountability 

Unlike profit margins, marketing effectiveness is at best subjective.  Sure - conduct market surveys, focus groups etc to try to understand your campaign’s effectiveness, but they takes precious time and guess what – more money!   Digital marketing is turning traditional marketing on its head, simply because it is able to pin-point effectiveness through its ability to provide immediate hard data: How may people visited the website; clicked on your advertisement; subscribed to the newsletter. Where did they get referred to you from? The hard data can be used to tune the campaign incrementally and often in real time. Capture some more data and confirm you’ve tuned your campaign appropriately.  Include an online survey and capture client options as well for client confirmation. 

Geographical independence 

We all know that the internet is global, and therefore so is your digital marketing message – language and cultural differences aside.  Maybe you don’t want to sell your widgets in Estonia, but the internet gives you that opportunity at a more palatable budget, and shorter time-frames.   Before you disappear into Estonian design strategies, take a moment to think closer to home.  Australians are increasingly using the internet to research purchasing decisions, so first consider selling your widgets where you currently don’t – maybe over the state border, or even in the regions of your own state that you don’t presently cover.  Already got reps in these areas? Then give then some online content such as product referrals, client testimonials etc to support them in their sales battle on your behalf!  

Your marketing machine 

Digital Marketing is largely automated.  It runs 7 x 24 and is unaffected by the human condition; weekends, hangovers, late lunches etc  It just keeps grinding away consistently and obediently delivering your sales message targeted to those prospects who are interested in your products right now. sources:-http://www.succinctideas.com.au/internet_marketing_newsletters/Whats_all_the_fuss_about_Digital_Marketing.pdf